Art Director — Brand Designer/Strategist
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Art Director

Brand Designer/Strategist

based in Amsterdam.
Scroll, if you dare

Art asks questions, design bring answers.

Active for over 10 years in branding, print, motion, and web design for clients in art, retail, fashion, interior design, architecture, events, and more.

My work is grounded in a deep understanding of the brand's identity, mission, and values. By combining strategic thinking with creative vision, I help businesses build strong and authentic brands that resonate with their target audience.

From the initial ideation phase to the final execution, I take a holistic approach to design, ensuring that every element of the brand is consistent, effective, and memorable.

Design

Principles

Create beautiful brands that speak meaningfully and act responsibly.

I have a deep appreciation for the power of visual storytelling and strive to create work that not only looks great but also conveys a message and evokes emotions. Through my designs, I aim to create a strong emotional connection between the brand and its audience, forging lasting relationships that are built on trust and authenticity.

In all my work, I strive to embody the notions of beauty, meaning, and responsibility. Beauty, because design should always be aesthetically pleasing, with every detail thoughtfully considered. Meaning, because design should convey a message and communicate a story. And responsibility, because design should be mindful of its impact on society.

Design

Capabilities

Branding

Creative Direction

Identity Systems

Logo Design

Naming

Strategy

Print

Art Direction

Editorial Design

Environmental

Packaging

Signage

Stationery

Digital

Web Design

Web Development

E-Commerce

Email Marketing

Ongoing Maintenance

Motion Design

Projection Mapping

Editing

Proficiencies

Illustrator

InDesign

Photoshop

Lightroom

Figma

HTML/CSS/Javascript

After Effects

Premiere Pro